our story

petit by basics is a part of by basics – a danish company with old virtues.

the company was founded in 2015 by a team of passionate people who wanted to make ethical and uncompromising basic clothing.the by basics team is:

klaus christiansen, ceo, responsible for supply chain and sales. has worked within the textile industry formore than 30 years – as well as a salesman and as an independent sub-supplier for different danish brands.

peter grensteen, coo, responsible for sales and administration. holds more than 20 years of experience inadministration and business development.

anne dorte thøger, head of design and product management (cdo). responsible for product developmentand design. she has served many years as a designer for various danish brands – until she wentindependent together with klaus in 2002.

gitte borup, head of marketing and some (cmo). responsible for promotion activity, content, and mediaplatforms. similar to anne dorte, gitte has several years’ experience in design and interior styling.we pride ourselves only to make products that meet our high requirement for quality and comfort. ourgarments are natural based and manufactured within the eu.the starting point is always cosy comfort in danish design inspired by the scandinavian lifestyle. we call itslow fashion because we design fashion that last season after season.

all the basics

petit by basics is mindfully made essentials for your little one

petit by basics is made from the same quality material as blusbar, RAM, and cotton sense

no minimum a wide range of colours order only what you need

a few of the styles come in minor assortments still, the majority comes individually so your customers can order precisely the styles, colours, and sizes they need in their shop

everything is designed and knitted in denmark cut by hand and sewn in our factory in poland

100% merino wool

our blusbar styles are made from the finest,high quality merino wool from australien and new zealand to get the special raw edges in our styles, we hand cut every single style for you although we prefer you "air"wash our merino wool, you can actually wash and tumbledry all our wool remember always to use wool detergent, if you use normal detergent the naturally oil in the fibers will dry out and the yarn will easily break our merino wool is mulesing free, this means that the wool is from sheep that has been treated propably our merino wool is non itchy our merino wool is Oeko-Texcertified, this means that there is no harmful chemicals and allergy-inducing dyes in our quality all trim and labels are OEKO-TEX and FSC certified our merino wool is knitted and designed in denmark and produced in europe merino wool is 100% biodegradable.


our cotton

our cotton sense styles are made from a high quality cotton

cotton is a natural fibre that comes from the boll of a cotton plant

our quality is a 1x1 ringspun rib

“ringspun” means that the yarn goes through an innovative spinning process that's designed to thoroughly soften and straighten each fiber this gives a very strong, soft and refined cotton fiber that is more durable and long lasting then a regular cotton yarn

our cotton is 100% combed and less peeling the firmspun cotton fibers means that side seams will not twist after wash

our cotton is Oeko-Tex certified, this means that there is no harmful chemicals and allergy-inducing dyes in our quality

all the trim and Labels are Oeko-Tex and FSC certified

our cotton is knitted and designed in denmark and produced in europe